The project aims to increase the presence of international (mountain and piedmont territory) itinerant and ecologically sustainable turism, not invading, linked to the local cultural and natural risources.
The idea is to create a quality market niche for who offers culture and local nature in an innovative way.
This is going to be carried out by:
1. The establishment of a international committee that deals with management, including monitoring and evaluation;
2. Study stage on cultural local events to set off, location of natural routes (not well-trodden paths but practicable by families), description of stop-areas following the principle of comfort/nearness to the events location or to the routes, determine camping service providers;
3. Drawing up and implementation of a marketing plan by sectorial press, promotional material spread also by Internet to the potential clients/users living out from the partner administration. This could be done through a first launching event addressed to the camper;
4. Events organisation and the carrying on of the marketing plan.
The project is carried out by:
Comune di Tarcento (Udine)
http://www.comune.tarcento.ud.it
With the participation of:
Comune di Arta Terme (Udine)
Comune di Attimis (Udine)
Comune di Comeglians (Udine)
Comune di Forni Avoltri (Udine)
Comune di Lusevera (Udine)
Comune di Nimis (Udine)
Comune di Paluzza (Udine)
Comune di Povoletto (Udine)
Comune di Ravascletto (Udine)
Comune di S.Daniele (Udine)
Millstatt am see (Austria)
LTO Bovec (Slovenia)
Regionalverband Spittal-Milstattersee-Lieser-Malta-Nockberge (Austria)
Tags: cultura, marketing, turismo transfrontaliero